Hasil pencarian

Principles of Marketing

Negocios y Desarrollo Profesional: Perspectivas en Español

¡Bienvenidos al libro de texto “Negocios y Desarrollo Profesional: Perspectivas en Español”! Este curso está cuidadosamente diseñado para proporcionarte las herramientas necesarias para triunfar en el emocionante y diverso mundo de los negocios en los países de habla hispana. En este viaje educativo, exploraremos una amplia gama de temas cruciales que te permitirán comprender y navegar de manera efectiva el entorno empresarial global. Desde las fluctuaciones económicas hasta las tendencias culturales, cada elemento ejerce una influencia significativa en el panorama empresarial global. Este libro de texto se erige como una brújula indispensable en este complejo universo.

Design Roadmapping: Guidebook for Future Foresight Techniques

DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it. This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more. By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

Workplace Role Play Scenarios

This book has been designed to provide a range of workplace scenarios that can be utilised for experiential learning covering difficult conversations, negotiation and mediation. The scenarios provide learners with the opportunity to engage in different role-plays and provide learners with the opportunity to reflect on their experience with reflective questions.

Problem Solving in Teams and Groups - 2

This textbook covers content relevant to COMS342 Problem Solving in Teams and Groups at the University of Kansas.

Introduction to Speech Communication

Introduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work. This book also includes an audio version funded by Women for OSU, as well as updated images enabled by a grant from the Oklahoma State Regents for Higher Education.

Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations

The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the online board self-assessment tool found at www.boardcheckup.com. However, it can also be used as a stand-alone resource for any board seeking to enhance its effectiveness in that it also contains the diagnostic questions on which the online tool is based. The approach taken here is similar to that which lies behind health checkups for individuals. Doctors usually begin by asking us to review a lengthy list of many possible health issues and we check those about which we have concerns. The doctor and patient then focus their discussions on these issues. The typical process proceeds through the following three stages: Understanding the symptoms. The doctor and patient begin by trying to define the issues more clearly. Diagnosis. Effort is made to understand the causes of the problems through tests and further examination. Treatment. Once the problem has been properly diagnosed, a treatment program to remedy it is begun. While the Board Check-Up survey on which this book is based does not pretend to be as scientifically rigorous as a medical examination, it is based on the same logic. It begins by having those who belong to, or relate to, boards provide their perceptions of how well the board is working by guiding them through a list of potential "health issues”, i.e. statements of possible problems, issues or challenges that boards might encounter in their work. These statements have been derived from comments made by those who serve on boards or interact with them as well as from the work of researchers and consultants who have studied boards over the past 30 years. Once issues (symptoms) have been identified, they become the focal point for discussions that explore how serious they are, what might be causing them (diagnosis) and what can be done to resolve them (treatment). As noted above, this book is intended to help boards assess performance and make decisions to improve the effectiveness of the governance process. Each chapter deals with one of the nine dimensions of governance effectiveness. It starts with the items dealing with that dimension on the Board Performance Self-Assessment Questionnaire. These items represent the symptoms that indicate possible issues, problems or challenges faced by the board. This is followed by a discussion of possible reasons that such symptoms might exist (diagnosis) The third part of each chapter looks at what might be done to alleviate the symptoms once a diagnosis is made (treatment). Included in this final part of the chapter are references to websites, books and articles that provide additional advice and assistance on how to deal with the issues raised.

Focusing on Organizational Change

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees. Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.

Análisis Científico de la Ética desde la Perspectiva Multidisciplinaria

El presente manuscrito es resultado de investigaciones multidisciplinarias bajo diferentes perspectivas científicas-académicas, mediante la confrontación de criterios de diferentes autores bajo un enfoque descriptivo que señala la importancia de ética en varios escenarios actuales como son en la discriminación de la mujer en ambiente laboral, el manejo de los individuos dentro de las organizaciones, dentro de la agricultura al momento de producir y cultivar, como la ética afecta al clima organizacional y lagestión docente dentro del caso de estudio de una universidad, la ética y la responsabilidad social empresarial como reto de las empresas, la discriminación laboral como comportamiento poco ético en el área de recursos humanos, y por ultimo una contrastación de la ética en la publicidad de las empresas. Estos estudios se realizan desde una mirada científica y se la acerca a la realidad ecuatoriana.

Technical and Professional Writing Genres: A Study in Theory and Practice

This modern, open-source guide to technical and professional writing explores workplace composition through theoretical and practical applications. Discussions of multiple writing genres will assist you in understanding how to apply for jobs, how to compose clear and precise business communications once the job has been acquired, and how to create documents -- such as proposals and reports -- that will be instrumental in helping to advance your career.

Policy Analysis of Multi-Actor System - Second Edition

Policy of Multi-Actor Systems is an introduction into the art of craft of problem exploration and problem structuring. It positions policy analysis as a scientific discipline focused on systems analysis in a multi-actor context to support better informed decision-making. The approach presented in this book is considered to be the cornerstone of the curricula of the Faculty of Technology, Policy and Management of Delft University of Technology and underlies the research on (the governance of) socio-technical systems. Systems thinking applied in a multi-actor environment and its inherent multi-disciplinary character is what makes this work stand out from traditional hard- and soft systems approaches. The core of the book is dedicated to systems analysis, actor- or stakeholder-analysis and discusses methods for dealing with uncertainty. These analytical activities combined lead to a rich problem description and to plans for further research. Due to the stepwise approach this book serves as a basis for any problem analysis both for our bachelor and master students, our alumni worldwide and any interested practitioners.

Learning How to Use Microsoft Excel 365

This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating Excel worksheets that are accurate, tell a story, and can be helpful in making decisions. Personal decisions introduced include important purchases, such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to mark down or discontinue, and inventory management. Students are given clear, easy-to-follow instructions for each skill presented and are also provided with opportunities to learn additional skills related to the personal or professional objectives presented. For example, students learn the key terms with respect to home mortgages and understand the impact interest rates have on monthly mortgage payments. This text also places an emphasis on “what-if” scenarios, so students gain an appreciation for the computational power of the Excel application. In addition, students learn how Excel is used with Microsoft® Word® and Microsoft® PowerPoint® to accomplish a variety of personal and professional objectives.

Human Relations

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life. Human Relations is not an organizational behavior; rather, it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. It is also not a professional communications, business English, or professionalism textbook, as its focus is much broader — on general career success and how to effectively maneuver in the workplace. From communication challenges to focusing on one's own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career. This book's easy-to-understand language and tone is written to convey practical information in an engaging way. Every chapter opens with a realistic example which introduces a concept to be explained in detail later. Each chapter contains relevant examples, YouTube videos, figures, learning objectives, key takeaways, exercises, and a chapter-ending case that offer different ways to promote learning. Many of the end-of-section exercises offer self-assessment quizzes, so students may engage in self-understanding and development.

Grant Writing: The Essentials

Welcome to the exciting and impactful world of grant writing! Whether you are a student embarking on a career in nonprofit management, a budding researcher eager to secure funding for your projects, or a professional looking to hone your grant writing skills, this textbook is designed to guide you through every step of the grant writing process. Grant writing is not just about securing funds; it's about crafting a story, building relationships, and making a tangible impact on communities and fields of study. This book aims to equip you with the knowledge, skills, and insights needed to excel in this rewarding field.

Health and Safety in Canadian Workplaces

Workplace injuries happen every day and can profoundly affect workers, their families, and the communities they live in. This textbook provides workers with an introduction to effective injury prevention. The book pays particular attention to how issues of precarious employment, gender, and ill health can be better handled in Canadian occupational health and safety (OHS).This introduction to OHS differs from others because it contends that the practice of occupational health and safety can only be properly understood if we acknowledge that workers and employers have conflicting interests. Specifically, we investigate which workplace hazards are recognized and controlled,the manner in which these hazards are controlled, and who makes these decisions. These are all factors that reflect the broader political economy of employment and suggest that OHS is contested terrain.

Crawford Automation – A Guided Application of Structured Problem Solving

This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Workplace Software and Skills

Workplace Software and Skills is designed to flexibly support a range of courses covering computer literacy, Microsoft Office, and Google Suite applications. The textbook covers both hard and soft skills that are applicable to a broad range of academic majors and careers. Chapters combine studio learning and guided practice with scaffolded activities designed to reinforce a student’s ability to perform higher-order tasks independently. Workplace Software and Skills leverages complementary product features in spreadsheet, word processing, presentation, and similar applications. Modules are designed for maximum flexibility by including both Microsoft Office Suite and Google Suite applications, in order to best reflect the skills needed for today’s workforce. Authentic activities and real-world contexts develop a cumulative and thorough understanding, which reinforces the importance of cross-platform proficiency. Highly visible features also note Apple/Mac functions as needed.

Ventanas Empresariales: Español para Profesionales de los Negocios

¡Bienvenida/o a Ventanas empresariales: Español para profesionales de los negocios! Este libro de texto ha sido específicamente creado para los estudiantes de SPA 302: Español para profesionales de los negocios de la Universidad de Kentucky. La idea del libro surgió debido a la necesidad de materiales actualizados y accesibles para este campo de estudio del español de las profesiones junto con la escasa disponibilidad de recursos educativos abiertos en el área de español de las profesiones. El presente material ha sido financiado por el programa de subvenciones para Recursos Educativos Abiertos del servicio de bibliotecas de la Universidad de Kentucky. Debido a su naturaleza en línea, este libro continuará en constante evolución, no se trata, por tanto de un material estático, terminado y archivado, sino que podría evolucionar a medida que se va refinando el material tras distintas iteraciones del curso para el que fue desarrollado. Respecto a su aplicabilidad, este libro puede utilizarse como recurso principal para una clase inicial de español de los negocios o aprovecharse alguno de sus módulos o partes por separado. Las cuatro grandes partes en las que se divide el libro ofrecen a los estudiantes un acercamiento inicial al panorama empresarial en Latinoamérica y España, la creación de empresas, el trabajo en la oficina y la seguridad laboral y los entornos empresariales. Este libro consta de las siguientes unidades: Economía, empresa y cultura en el mundo hispano. Aquí se presentan algunos aspectos económicos y culturales que afectan a las empresas hispanas. Creación y establecimiento de una empresa. En esta unidad se trata, de manera general, el proceso de creación de una empresa, los tipos de empresas que se pueden dar en el mundo hispano y nociones básicas sobre la organización empresarial. La oficina y prevención de riesgos laborales. Expandiendo lo aprendido en la unidad anterior sobre organización empresarial en esta unidad se exploran distintos tipos de organización del trabajo en oficinas, la comunicación en entornos profesionales y la importancia de la salud en el trabajo. Una mirada a entornos profesionales hispanos. En esta unidad se trata, por un lado, la importancia de los aspectos éticos y sociales de las empresas en el mundo hispano y por otro lado, los entornos empresariales en los que se mueven los hispanos en Kentucky y, concretamente, en Lexington. Las unidades están estructuradas de manera que se presenta primero información y vocabulario especifico a través de lecturas. Cada lectura incluye preguntas previas para activar los conocimientos que los estudiantes ya poseen sobre el tema y preguntas de expansion al post-lectura para reforzar, practicar y expandir lo aprendido. Además, en cada unidad se incluye la sección “Una ventana a…” en el que se abordan casos empresariales más extensos que los presentados en las actividades de refuerzo. Además, al final de cada unidad se ofrece un proyecto de recapitulación en el que los estudiantes amplían los temas tratados de una manera creativa y personalizada. Es importante señalar que el nivel de lengua objetivo es el avanzado bajo según la escala de ACTFL, que se aproxima a un nivel B2.1 del Marco Europeo de Referencia para las Lenguas.

Public Administration: The Essentials - First Edition

Public Administration: The Essentials provides students with the conceptual foundation they need for an introduction to the field of public administration. This OER textbook covers the most critical issues in the field through the use of classic texts and theory as well as through modern examples.

Organizational Behavior

This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture. An array of recurring features engages students in entrepreneurial thinking, managing change, using tools/technology, and responsible management; furthermore, the unique chapter on Social Media and Communication contextualizes the importance and implications of various platforms and communications methods.