2026 · Book · Koleksi Perpustakaan
El entorno empresarial, la gestión del marketing y la forma de administrar empresas cambia de manera constante conforme el ambiente en el que se desenvuelve, razón por la cual es fundamental identificar una ruta de investigación que delinee el camino a seguir. Por esta razón es fundamental iniciar estos procesos desde la academia, pues un proyecto de grado es un aspecto crucial del desarrollo académico de los estudiantes que cursan estudios de pregrado o posgrado. Es una oportunidad para que los estudiantes demuestren su dominio de un tema en particular y muestren sus habilidades de investigación. En esta obra, discutiremos el propósito de un proyecto de grado, los pasos necesarios para desarrollar un proyecto exitoso y los desafíos comunes que enfrentan los estudiantes durante el proceso. Hay diferentes tipos de proyectos de grado, incluidos tesis, disertaciones, artículos académicos y proyectos finales; cuyos resultados y entregables esperados incluyen un informe escrito, una presentación oral y una defensa del proyecto, la finalidad es brindar acompañamiento en el proceso mediante la inclusión de elementos técnicos, dinámicos y rigurosos que permitan la generación de conocimiento emergente en el ámbito empresarial, incluyendo elementos reflexivos y prácticos que permitan aportar con rigurosidad académica y científica el desarrollo de trabajos de titulación y reformular la forma de trabajar y replicarlo en el ámbito laboral.
2026 · Book · Koleksi Perpustakaan
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.
2026 · Book · Koleksi Perpustakaan
Introductory Business Statistics with Interactive Spreadsheets – 1st Canadian Edition is an adaptation of Thomas K. Tiemann's book, Introductory Business Statistics. This new edition still contains the basic ideas behind statistics, such as populations, samples, the difference between data and information, and sampling distributions as well as information on descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. New topics include the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way — when using the web version — through interactive Excel spreadsheets. For each topic, a customized interactive template has been created within which selected values can be repeatedly changed to observe how the entire process, as well as the outcomes, are automatically adjusted. Also, in this adapted edition, the real-world examples throughout the text, and the information in general, have been revised to reflect Canadian content.
2026 · Book · Koleksi Perpustakaan
Applied economists frequently use equilibrium displacement models (EDMs), also termed linear elasticity models, for policy analyses because they can be used to estimate changes in prices and quantities that result from exogenous economic or policy shocks. These models are also widely used to estimate changes in producer and consumer surplus caused by exogenous economic shocks and to quantify the short- and long-term impacts of a variety of economic and regulatory actions across multiple markets. For the first time, a textbook that contains all of the theory and applications of EDMs along with a set of spreadsheet files is available in one place.
2026 · Book · Koleksi Perpustakaan
Ethics is about determining value; it's deciding what's worth doing and what doesn't matter so much.Business ethics is the way we decide what kind of career to pursue, what choices we make on the job,which companies we want to work with, and what kind of economic world we want to live in and thenleave behind for those coming after. There are no perfect answers to these questions, but there's adifference between thinking them through and winging it. The Business Ethics Workshop provides aframework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.
2026 · Book · Koleksi Perpustakaan
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
2026 · Book · Koleksi Perpustakaan
Intro to Computer Applications or Business Computers for Office 365
2026 · Book · Koleksi Perpustakaan
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
2026 · Book · Koleksi Perpustakaan
The Technical Project Management class is designed to help students build on their past experiences and develop effective strategies for managing complex technical projects, with an emphasis on applying project management concepts to real-world problems. In the weekly web conferences, the class comes together in community to discuss the lesson topics, considering the practical applications of the concepts in each subject area.
2026 · Book · Koleksi Perpustakaan
This textbook discusses the main framework, concepts and applications of the work of Elinor Ostrom and her colleagues for an undergraduate audience. We began teaching a course on collective and the commons in 2007 at Arizona State University. Initially we made use of Ostrom's classic book “Governing the Commons”, but this book was not written for an undergraduate audience. Moreover, many new insights have been developed since the 1990 publication of “Governing the Commons”. Therefore we decided to write our own textbook, which we have been using since the Spring of 2012. In this book you will learn about institutions–the rules and norms that guide the interactions among us. Those rules and norms can be found from traffic rules, rules in sports, regulations on when and where alcohol can be consumed, to constitutional rules that define who can become president of the United States of America. Rules and norms guide us to cooperative outcomes of so-called collective action problems. If we rely on voluntary contributions only to get anything done, this may not lead to the best results. But research also shows that coercion of people to comply to strict rules do not necessary lead to good outcomes. What combination of sticks and carrots is needed to be successful to solve collective action problems such as sustaining the commons? The book is based on the work of Elinor Ostrom and her colleagues. Ostrom is best known as the 2009 co-recipient of the Nobel Prize in Economics “for her analysis of economic governance, especially the commons”. Elinor Ostrom was a professor at Indiana University since the mid 1960s, and a part-time research professor at Arizona State University since 2006. She was active in research and teaching until her death at the age of 78 on June 12, 2012.
2026 · Book · Koleksi Perpustakaan
This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
2026 · Book · Koleksi Perpustakaan
This new and revised edition provides standardized structures, additional scaffolding and vocabulary, updated examples, new visuals, and introduces diverse and international perspectives. The book is organized, as are most strategic management textbooks, with broad introductory chapters to provide context, followed by substantial chapters particularly well suited to be applied using business simulation software, and closing chapters to provide more in-depth coverage of specific areas of interest in the college strategic management classroom.
2026 · Book · Koleksi Perpustakaan
The primary purpose of this text is to provide an open source textbook that can be used in introductory project management courses. The objective is to develop a concise, widely applicable open source textbook that can be used in the for-profit and non-profit sectors. This text covers all aspects of the project management lifecycle. The author has intentionally left out examples from fields of practice like business, engineering and information technology in order to ensure this text has universal applicability.
2026 · Book · Koleksi Perpustakaan
Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.
2026 · Book · Koleksi Perpustakaan
Business Foundations was created for use in Virginia Commonwealth University’s BUSN 201, Foundations of Business. In this course, students study basic foundational concepts of business environments, as well as business functions and practices. The content of this text, and the course, strives to also build awareness of corporate social responsibility and ethical business behavior. The practical application of the concepts gained in this course, and through this text, also assists students in gaining an integrated awareness of business, while practicing analytical skills needed for their advanced business courses and careers. The second edition contains updates for relevancy, plus a new section on Mentoring.
2026 · Book · Koleksi Perpustakaan
Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.
2026 · Book · Koleksi Perpustakaan
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. A detailed transition guide is available for instructors. The first edition of Introductory Business Statistics by OpenStax is available in web view here.
2026 · Book · Koleksi Perpustakaan
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
2026 · Book · Koleksi Perpustakaan
Although “sustainability,” as used in the real estate context, is about preserving the environment, it is about more than that. In sustainable property management, sustainability encompasses three spheres—environmental, social, and economic. Sustainable property management is about reconciling these three spheres throughout the operations and maintenance phase of the building lifecycle in such a way that a balance is achieved between economic development and protection of environmental and social resources. This textbook explains how ecologically sustainable concepts may be implemented throughout the various property management operation functions while also considering the other spheres of sustainability. It also incorporates the theme of sustainable building practices as a human science as well as a building science by highlighting motivations and impacts to various stakeholders. The author draws on various industry examples to illustrate these concepts and provides many experiential activities for students to apply these concepts. Sustainable Property Management is intended for students majoring in property management and real estate at both the undergraduate and graduate levels. It can be incorporated into an existing property management operations course or used for a stand-alone course focused on sustainable property management. It is available online for free in multiple formats and also as an affordable print edition. Are you reviewing or adopting this book for a course? Please help us understand your use by completing this form https://bit.ly/interest_sustainable_property_management.
2026 · Book · Koleksi Perpustakaan
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.
