Abstrak
This new and revised edition provides standardized structures, additional scaffolding and vocabulary, updated examples, new visuals, and introduces diverse and international perspectives. The book is organized, as are most strategic management textbooks, with broad introductory chapters to provide context, followed by substantial chapters particularly well suited to be applied using business simulation software, and closing chapters to provide more in-depth coverage of specific areas of interest in the college strategic management classroom.
Kata kunci
Business - Management