2026 · Book · Koleksi Perpustakaan
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
2026 · Book · Koleksi Perpustakaan
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?
2026 · Book · Koleksi Perpustakaan
This Intellectual Property Supplement from eLangdell Press contains the text of federal laws and regulations in the area of copyright, trademarks and patents. The editors have endeavored to gather all relevant laws, rules and regulations. This collection is intended to be used primarily as a statutory supplement for law students and legal scholars in academic settings, although practitioners in this area of law will also find it useful. This volume, Volume III: Trademark Statutory Law contains Chapter 22 of Title 15 of the United States Code as it appears on the most current edition available on the U.S. Government website FDSYS. Updates to the U.S. Code not yet found in the FDSYS published editions can be found in the United States House of Representatives Office of Law Revision Counsel's Classification Tables. Some formatting modification has been performed to better accommodate electronic readers.
2026 · Book · Koleksi Perpustakaan
El libro de investigación contiene informe sistematizado sobre la influencia de los tics en beneficio del sector gastronómico de la ciudad de Huánuco, cuyos resultados pueden producir un cambio significativo en el uso tecnologías de la información. Tuvo como objetivo determinar el grado de influencia de las tecnologías de la información y la comunicación en el desempeño laboral de las Pymes más reconocidas del sector gastronómico de la ciudad de Huánuco. El método aplicado tuvo como finalidad profundizar en el análisis e interpretación de los resultados. donde se utilizó el diseño no experimental, con un nivel explicativo correlacional descriptivo, se trabajó con una muestra de 50 trabajadores de Pymes del sector gastronomía, seleccionados por el tipo de muestreo por selección intencional a los que se les aplicó un cuestionario. Para estimar las estadísticas se utilizó estadística descriptiva e inferencial y para contrastar las hipótesis se aplicó la prueba de correlación. Con un resultado de P = 0.00, entre 0.00 y 0.19 en la escala Rho de Spearman. Se concluye, las Tecnologías de la Información y de la Comunicación ayuda en el desempeño laboral de las Pymes en el sector gastronómico en la ciudad de Huánuco.
2026 · Book · Koleksi Perpustakaan
This textbook provides context and essential concepts across the entire range of legal issues with whichmanagers and business executives must grapple. The text provides the vocabulary and legal acumennecessary for businesspeople to talk in an educated way to their customers, employees, suppliers,government officials—and to their own lawyers. Traditional publishers often create confusion among customers in the text selection process by offering ahuge array of publications. Once a text is selected, customers might still have to customize the text to meettheir needs. For example, publishers usually offer books that include either case summaries or excerptedcases, but some instructors prefer to combine case summaries with a few excerpted cases so that studentscan experience reading original material. Likewise, the manner in which most conventional textsincorporate video is cumbersome because the videos are contained in a separate library, which makesaccess more complicating for instructors and students.
2026 · Book · Koleksi Perpustakaan
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. There are also interactive H5P activities throughout the book. And key terms, exercises and case studies can be found at the end of each chapter.
2026 · Book · Koleksi Perpustakaan
Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.
2026 · Book · Koleksi Perpustakaan
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
2026 · Book · Koleksi Perpustakaan
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.
2026 · Book · Koleksi Perpustakaan
This introductory textbook provides an essential interdisciplinary guide to waste management and circular economy. It helps students to understand the drivers of waste, the environmental, social, and economic impacts of waste generation, and best practices and technologies for waste management, recycling, energy recovery and disposal. With helpful, full-colour diagrams throughout, each chapter includes learning objectives, introduction to concepts and themes, exercises and review sections, to guide students through the book. The textbook is ideal for teaching environmental engineering and science, as well as interdisciplinary environmental programmes.
2026 · Book · Koleksi Perpustakaan
The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
2026 · Book · Koleksi Perpustakaan
El libro “Sistema de Costos por Órdenes de Producción para PYMES” es un libro que se enfoca en la contabilidad de costos y cómo se puede aplicar en las pequeñas y medianas empresas. El libro se enfoca en el sistema de costos por órdenes de producción, que es un sistema que se utiliza para calcular los costos de producción de un producto específico. Este sistema es muy útil para las empresas que producen productos personalizados o productos que tienen una gran cantidad de variaciones. El libro cubre los conceptos básicos de la contabilidad de costos y cómo se pueden aplicar en las pequeñas y medianas empresas. También cubre los diferentes tipos de costos que existen y cómo se pueden calcular. Además, el libro cubre el sistema de costos por órdenes de producción en detalle y cómo se puede utilizar para calcular los costos de producción. El libro “Sistema de Costos por Órdenes de Producción para PYMES” es una guía útil para las pequeñas y medianas empresas que buscan mejorar su contabilidad de costos. El libro cubre los conceptos básicos de la contabilidad de costos y cómo se pueden aplicar en las pequeñas y medianas empresas. También cubre los diferentes tipos de costos que existen y cómo se pueden calcular. Además, el libro cubre el sistema de costos por órdenes de producción en detalle y cómo se puede utilizar para calcular los costos de producción.
2026 · Book · Koleksi Perpustakaan
Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
2026 · Book · Koleksi Perpustakaan
This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.
2026 · Book · Koleksi Perpustakaan
Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law of Commercial Transactions provides students with context and essential legal concepts relating to key commercial transactions topics: contracts, sales, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, creditors, government regulators and other stakeholders — and to their own lawyers.
2026 · Book · Koleksi Perpustakaan
"The Most Excellent OER Spreadsheets Textbook Ever Published (in 2025)" by Marcus Lacher is a comprehensive and accessible guide designed to empower students and professionals with the skills needed to master Microsoft Excel. This textbook is meticulously crafted to be concise, effective, and cost-efficient, aligning with typical college-level business spreadsheets course outcomes without unnecessary content.
2026 · Book · Koleksi Perpustakaan
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.
2026 · Book · Koleksi Perpustakaan
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.
2026 · Book · Koleksi Perpustakaan
Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios. Each chapter includes Communication Tips, Your Turn Exercises, and how-to advice for writing a variety of business messages.
2026 · Book · Koleksi Perpustakaan
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references. Introduction to Intellectual Property was originally developed by the Michelson 20MM Foundation, released under the title The Intangible Advantage.
