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112 karya publik ditemukan.

2026: 1022025: 10

Crawford Automation – A Guided Application of Structured Problem Solving

2026 · Book · Koleksi Perpustakaan

This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.

Information Systems for Business and Beyond

2026 · Book · Koleksi Perpustakaan

This book is written as an introductory text, meant for those with little or no experience with computers or information systems. While sometimes the descriptions can get a little bit technical, every effort has been made to convey the information essential to understanding a topic while not getting bogged down in detailed terminology or esoteric discussions. Information Systems for Business and Beyond was written by Dr. David Bourgeois and originally published in 2014 as part of the Open Textbook Challenge at the Saylor Foundation. Since then, it has been accessed thousands of time and used in many courses worldwide. This 2019 update to the textbook brings it up to date and adds many new topics. True to its open textbook roots, many of the updates have come from the community of instructors and practitioners who are passionate about information systems. Please note that the XML and MS Word links go to an earlier version.

Capital Social y la Intención de Emprender

2026 · Book · Koleksi Perpustakaan

Descubrir qué factores motivan e influyen en la actividad emprendedora es un tema de gran interés para investigadores, formuladores de política socioeconómica, académicos y para las personas en general. A lo largo de este libro, los autores nos relatan de forma amena y comprensible cómo nuestro entorno cercano y lejano forma una serie de valores, actitudes y creencias que predisponen o no al individuo a emprender. Un libro que sin duda va a enriquecer nuestro espíritu emprendedor, dando respuesta a preguntas que alguna vez nos hemos planteado en torno a las personas que toman la gran decisión de crear sus propios negocios.

eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

2026 · Book · Koleksi Perpustakaan

Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

Equilibrium Displacement Models: Theory, Applications, & Policy Analysis

2026 · Book · Koleksi Perpustakaan

Applied economists frequently use equilibrium displacement models (EDMs), also termed linear elasticity models, for policy analyses because they can be used to estimate changes in prices and quantities that result from exogenous economic or policy shocks. These models are also widely used to estimate changes in producer and consumer surplus caused by exogenous economic shocks and to quantify the short- and long-term impacts of a variety of economic and regulatory actions across multiple markets. For the first time, a textbook that contains all of the theory and applications of EDMs along with a set of spreadsheet files is available in one place.

Strategic Management and Case Analysis: An Integrated Approach

2026 · Book · Koleksi Perpustakaan

Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze. Strategic Management and Case Analysis: An Integrated Approach, integrates strategic management as a research-led field of study and practice-informed area of business practice with an experiential learning approach to conducting a case analysis. The book explains how strategic leaders and managers analyze their firm’s organizational performance, and external and internal environments; formulate corporate level and business level strategy, and innovation, sustainability and ethics, technology, and multinational strategy, which are embedded in business level strategies; and implement strategy across an organization. Students are in an active and engaged role with the subject and practice of strategic management as they apply the theories, concepts, and analytical frameworks and tools of the field. The text teaches students how to conduct a case analysis and introduces Analysis Instruments that facilitate robust case analyses that are based on analysis, interpretation, and evaluation of data in a case. Instructors are supported with a platform of supplemental materials. The book illustrates how strategic management is relevant to multiple majors, at multiple stages in their careers, and in multiple work environments. This ensures that undergraduate students clearly understand how strategic management is relevant to them. Instructors reviewing, adopting, or adapting this textbook are asked to please help us understand your use of the material by filling out this form https://bit.ly/interest_strategicmanagementandcaseanalysis.

Fundamentals of Business - 4th Edition

2026 · Book · Koleksi Perpustakaan

Fundamentals of Business, 4th Edition is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, personal finances, and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Attribution Non-Commercial ShareAlike 4.0 license. If you are an instructor reviewing, adopting, or adapting this textbook, please help us understand your use by filling out this form http://bit.ly/business-interest. A testbank is now available by request for this book: http://hdl.handle.net/10919/93404. The testbank covers chapters 1-18 and (currently) aligns to previous editions of the textbook. It is available to any instructor who has adopted Fundamentals of Business in their course.

Fundamentals of Business - Canadian Edition

2026 · Book · Koleksi Perpustakaan

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

Psikologi Bisnis - Paradigma Baru Mengelola Bisnis

2026 · Book · Koleksi Perpustakaan

Mengapa para eksekutif di bidang Human Resources (HR) masih sangat jarang yang sampai menduduki jabatan CEO (top eksekutif)? Apa yang kurang dimiliki oleh para profesional HR tersebut? Di satu pihak, para CEO dan pemilik usaha banyak mengeluhkan soal belum tercapainya standar harapan terhadap kualitas SDM. Di sisi lain, para profesional di bidang HR hanya berkutat di bidang fungsionalnya saja, tapi lemah dalam mengaitkan dan menghitung implikasinya terhadap pencapaian bottom line dan target-target bisnis di tingkat korporat. SDM yang konon merupakan inti dan aset perusahaan/organisasi tampaknya belum dikelola dengan cara-cara yang senafas dan seiring dengan kemauan pimpinan puncak (CEO) apalagi pemilik bisnis (business owner). Para profesional HR masih jarang bisa menjadi partner yang diandalkan, entah sebagai strategic partner apalagi business partner. Pengalaman membuktikan kata kuncinya adalah kompetensi Business Acumen yang lemah dan tingkat pengambilan resiko yang rendah. Kerangka Kerja Psikologi Bisnis (Business Psychology Framework) dibangun di atas pertemuan konstruktif pemikiran/gagasan dan pengetahuan yang berasal dari empat disiplin ilmu pengetahuan dan praktik, yakni Psikologi Industri dan Organisasi, Manajemen Bisnis, HR Strategic Management dan Ekonomi Keperilakuan (Behavioral Economics). Dengan kata lain, buku ini merupakan pendekatan interdisiplin antara disiplin Psikologi dan praktik Bisnis, yakni bagaimana Bisnis ditinjau dalam perspektif Psikologi, baik pada level individu, tim, organisasi maupun sosial dan bagaimana menjadikan Psikologi sebagai bisnis atau industri yang dibutuhkan dan bermanfaat bagi masyarakat modern (digital economy/IOT) di zaman now.

BISNIS DIGITAL E-COMMERCE DAN E-BUSINESS

2026 · Book · Koleksi Perpustakaan

Buku ini membahas secara komprehensif tentang bisnis digital dalam kerangka ekonomi digital, terdiri dari sepuluh bab. Bab satu menjelaskan ekonomi digital Indonesia, mencakup potensinya dan peta jalan e-commerce di Indonesia. Bab dua mengeksplorasi bisnis digital di tingkat perusahaan, membahas perbedaan dan hubungan antara e-commerce dan e-business, serta isu-isu etika, privasi, dan keamanan. Bab tiga mengulas berbagai model bisnis digital, yang dikelompokkan berdasarkan cara mendapatkan pendapatan, tipe organisasi, pelaku, kontrol, dan kegiatan. Bab empat fokus pada model bisnis B2B, menjelaskan konsep, manfaat, kekurangan, dan contoh sukses seperti Amazon dan Alibaba. Bab lima hingga sembilan mengupas model B2C, mulai dari e-tailing (bab lima), mobile commerce (bab enam), social commerce (bab tujuh), e-commerce cerdas berbasis Al (bab delapan), hingga machine-to-machine commerce (bab sembilan). Bab terakhir, bab sepuluh, membahas pentingnya metrik dan KPI dalam mengukur kinerja e-commerce untuk perbaikan berkelanjutan. Buku ini menyoroti pentingnya mempelajari bisnis digital untuk peluang karir, inovasi, dan peningkatan kinerja di masa depan.

Analisis Survival

2026 · Book · Koleksi Perpustakaan

Analisis survival (analisis kesintasan) merupakan analisis ketahanan suatu kasus terhadap kematian atau kekambuhan berdasarkan perjalanan waktunya berdasarkan berbagai risiko. Analisis ini dapat juga menilai dari sisi positif, seperti kesembuhan suatu penyakit. Melalui analisis survival juga dapat membandingkan beberapa kelompok pada suatu variabel, sehingga dapat diketahui kategori atau kelompok mana yang lebih rentan ketahanannya. Secara metodologis, terdapat tiga metode analisis utama dalam analisis survival, yaitu metode tabel kehidupan (life table), Kaplan-Meier, dan regresi Cox. Metode regresi Cox merupakan salah satu bentuk analisis multivariat untuk melihat besaran efek dari variabel atau prediktor yang diteliti terhadap nilai survival, sehingga dapat diketahui besaran efek masing-masing prediktor dan diketahui variabel yang menjadi prediktor utama. Pembahasan dalam buku ini juga mencakup tiga program komputer (software) yang dapat digunakan dalam melakukan analisis survival, yaitu IBM-SPSS®, STATA®, dan BlueSky Statistics™ Open Source versi 7 series. Program SPSS dan STATA merupakan program statistik utama yang dikenal luas oleh peneliti dan mahasiswa dengan biaya lisensi cukup mahal, sedangkan program BlueSky Statistics Open Source bisa didapatkan secara gratis dan digunakan secara bebas. Ketiga program ini mempunyai kelebihan masing-masing, dan analisis ketiga program ini menunjukkan hasil yang sama dengan beberapa kelebihan masing-masingnya.

MANAJEMEN BISNIS INTERNASIONAL

2026 · Book · Koleksi Perpustakaan

Manajemen bisnis internasional menjadi semakin relevan di era globalisasi ini, ketika perusahaan perusahaan tidak hanya beroperasi dalam batas-batas negara mereka, tetapi juga memperluas operasi dan pengaruh mereka ke pasar global. Tantangan yang dihadapi dalam mengelola bisnis internasional sangat beragam, mulai dari perbedaan budaya, regulasi yang beragam, hingga risiko politik dan ekonomi yang tidak menentu. Oleh karena itu, pemahaman yang kuat tentang bagaimana mengelola operasi bisnis lintas negara menjadi keterampilan yang sangat berharga bagi para manajer dan pemimpin bisnis.

METODOLOGI PENELITIAN BISNIS TERAPAN untuk Kewirausahaan dan Manajemen

2026 · Book · Koleksi Perpustakaan

Buku ini hadir sebagai solusi bagi tantangan penelitian bisnis dengan pendekatan yang praktis dan sederhana. Kami menyajikan metode dan alat analisis yang dapat digunakan dengan perhitungan sederhana, sehingga lebih mudah diimplementasikan. Metodologi Penelitian Bisnis Terapan Untuk Kewirausahaan dan Manajemen sebagai referensi bagi akademisi, praktisi, dan mahasiswa dalam memahami serta menerapkan metode penelitian bisnis terapan. Semoga buku ini dapat menjembatani kesenjangan antara teori dan praktik, serta menjadi panduan bagi pembaca dalam melakukan riset bisnis secara efektif.