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2026: 20072025: 2993

Naskah Masuk: 17 April 2026; Revisi: 18 Mei 2026; Diterima: 19 Juni 2026; Tersedia: 27 Juni 2026 Strategic Health Communication and Digital Business Transformation in the Halal Supplement Industry: Evidence from an Indonesian SME

2026 · Article · Artikel Penelitian dan Pengabdian

The global halal pharmaceutical and health supplement industry is experiencing rapid digital transformation, requiring companies to develop not only product competitiveness but also strategic communication capabilities capable of strengthening consumer trust and health literacy. This study aims to analyse the strategic positioning and business development strategy of PT VitaBrain Indonesia, a halal brain health supplement company producing Centella asiatica-based products, through the integration of SWOT analysis, the Internal-External (IE) Matrix, and strategic health communication perspectives. This study employed a qualitative-dominant mixed-methods case study approach using semi-structured interviews, digital observations, and source triangulation involving company management, distributor agents, and loyal consumers. Internal and external strategic factors were analysed using IFAS–EFAS matrices, IE Matrix positioning, and TOWS strategic formulation. The findings indicate that PT VitaBrain Indonesia is positioned within Quadrant V (“Hold and Maintain”) with an IFAS score of 2.71 and an EFAS score of 2.57. The study reveals that the company’s primary challenge does not originate from product legitimacy or quality limitations, but rather from insufficient digital communication capability, declining conventional distribution effectiveness, and increasing digital misinformation threats. The results further demonstrate that strategic health communication functions as a critical organizational capability capable of strengthening health literacy, digital trust, consumer engagement, and sustainable competitiveness within digital halal healthcare markets. Theoretically, this study contributes to the strategic management and health communication literature by extending the Resource-Based View (RBV) and Health Belief Model (HBM) into the context of halal digital healthcare SMEs. The study proposes that strategic health communication should be conceptualized as an intangible strategic asset capable of supporting sustainable business transformation within highly competitive digital marketplaces.

CHALLENGES OF DIGITAL TRANSFORMATION OF SHARIA COOPERATIVES AFTER OJK DELEGATION: AI E-AKAD CONSTRUCTION, PDP LAW COMPLIANCE, AND SHARIA DIGITAL GOVERNANCE IN BERAU REGENCY

2026 · Article · Artikel Penelitian dan Pengabdian

ABSTRACT : Entering the 2025-2026 year, the digital economy landscape in Indonesian Islamic context goes through regulatory turmoil after the shift of cooperative supervision from Ministry of Cooperative to Financial Services Authority (OJK) and the implementation of heavy sanction under Personal Data Protection (PDP) Law. Sharia cooperatives, as micro-enterprises, find themselves in dilemma between compliance with contemporary positive law requirements and the corridor of Maqashid Syariah. This study qualitatively and phenomenologically analyzes the dynamics of digital transformation in three sharia cooperatives in Berau Regency, East Kalimantan, on the implementation of predictive algorithm (AI Credit Scoring), the validity of e-akad after the implementation of PDP Law, and the reconceptualization of digital sharia governance. It was found that the implementation of AI by cooperatives in Berau resulted in algorithmic discrimination that is contrary to the concept of justice (al-'adl) and results in dharar towards the members. There is a normative conflict in terms of legal aspect between granular consent for biometric data collection in PDP Law and the ijab-kabul regulation in fiqh muamalah. From the governance aspect, there is regulatory asymmetry wherein OJK’s IT audit standard can’t be achieved by the cooperatives due to the incapacity of the DPS in understanding Explainable AI (XAI). Keywords: Digital Transformation 2025; Sharia Cooperative; AI Credit Scoring; PDP Law; OJK; Digital Sharia Governance.

Implementasi Prinsip Syariah dalam Bisnis Berbasis Teknologi Digital di Era Globalisasi

2026 · Article · Artikel Penelitian dan Pengabdian

Penelitian ini merupakan penelitian kualitatif deskriptif. Tujuan utama penelitian ini untuk mendeskripsikan implementasi implementasi prinsip syariah dalam bisnis berbasis teknologi digital di era globalisasi. Analisis dalam penelitian ini adalah analisis deskriptif naratif, yaitu menganalisis dan mendeskripsikan isi literatur yang diperoleh secara sistematis dan terstruktur. Hasil penelitian mendeskripsikan bahwa perkembangan ilmu pengetahuan dan teknologi di era globalisasi membawa pengaruh besar terhadap perkembangan bisnis berbasis teknologi digital yang mengimplementasikan prinsip-prinsip syariah. Bisnis berbasis teknologi digital di era globalisasi mengimplementasikan prinsip tauhid, keadilan, kemaslahatan, bagi hasil, dan kepedulian sosial berlandaskan pada Al-Qur’an dan Hadits serta mengacu pada nilai-nilai agama Islam dengan menghindari riba, gharar, dan maysir serta praktik-praktik bisnis yang merugikan diri sendiri dan orang lain. Bisnis berbasis teknologi digital di era globalisasi dengan prinsip syariah mengutamakan maqashid syariah yaitu perlindungan agama, akal, jiwa, harta, dan keturunan sehingga mencapai kesejahteraan umat manusia di dunia dan akhirat yang diridhoi Allah SWT.

Optimalisasi Manajemen Sekolah melalui Analisis SWOT Sebagai Upaya Peningkatan Kualitas Pendidikan diS DN2 Pesantren Kecamatan Wanayasa

2026 · Article · Artikel Penelitian dan Pengabdian

Tujuan penelitian ini yaitu untuk mendeskripsikan optimasliasi manajmen sekolah melalui analaisis SWOT sebagai upaya peningkatan kualitas pendidikan di SDN 2 Pesantren Kecamatan Wanayasa. Metode penelitian ini yaitu penelitian kualitatif deskriptif dengan analisis data yaitu analisis deskriptif naratif. Penambilan referensi dalam penelitian dilakukan dengan melakukan studi literatur dari berbagai artikel jurnal dan hasil penelitian terdahulu. Pengambilan data dilakukan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian yaitu bahwa manajemen sekolah SDN 2 Pesantren melakukan analisis SWOT sebagai upaya peningkatan kualitas pendidikan dengan menentukan posisi strategis sekolah sehingga dapat menentukan strategi dalam menyelenggarakan pendidikan yang berkualitas baik tingkat dan mutu lulusan, prestasi sekolah, jumlah calon murid baru, dan hubungan masyarakat yang harmonis. Berdasarkan hasil analisis SWOT, posisi strategis SDN 2 Pesantren berada pada posisi Kuadran I yaitu Strategi Agresif-Pertumbuhan di mana sekolah berada dalam kondisi yang positif. Kekuatan seperti kualitas pendidikan serta teknologi digital bisa dimanfaatkan untuk menangkap peluang, seperti meningkatnya minat masyarakat terhadap penyelenggaran pendidikan. Dalam situasi ini, sekolah disarankan untuk meningkatkan kegiatan promosi digital, memperluas jangkauan promosi sekolah, menjalin kolaborasi dengan stakeholders, meningkatkan kegiatan ekstrakurikuler dan keagamaan, serta meningkatkan kedisiplinan dan tertib administrasi.

Digital Marketing Communication Strategies and The Implementation of Sharia Financing Values in Agribusiness Msmes: Case Study of Kebun Binar Bumi

2026 · Article · Artikel Penelitian dan Pengabdian

This study aims to analyze digital marketing communication strategies and the implementation of sharia capital values in agribusiness MSMEs through a case study of Kebun Binar Bumi. Amid rapid digitalization and the expansion of Islamic financial inclusion, agribusiness MSMEs face a dilemma between utilizing digital market opportunities and maintaining conventional distribution systems through middlemen. This study adopts Karl E. Weick’s sensemaking perspective to understand how MSME actors interpret digital transformation, market uncertainty, and post-pandemic financial risks. Furthermore, this study incorporates the Stimulus-Organism-Response (S-O-R) framework to evaluate how massive digital marketing efforts trigger consumers' internal trust and drive behavioral responses, such as repeat orders. Using an interpretive qualitative case study approach, data were collected through in-depth interviews, participant observation, social media observation, and documentation studies. The findings reveal that: (1) Kebun Binar Bumi successfully implemented inbound digital marketing through Instagram and WhatsApp by emphasizing educational communication, storytelling, transparency, and trust-building; (2) the enterprise adopted a bootstrapping strategy as a form of sharia-oriented financial prudence due to limited literacy regarding Islamic financing contracts and concerns over unstable market conditions ; and (3) post-COVID-19 collective economic trauma strongly influenced financial behavior, causing the business to become more risk-averse toward external financing. This study identifies a significant gap between the availability of Islamic financial products and the psychological readiness of MSME actors. The study recommends that Islamic financial institutions move beyond financing-oriented approaches and develop business incubation, mentoring, and market stabilization models for MSMEs

Spoken English: Mastery in Every Way, Speak English With Confidence Each Day

2026 · Book · Koleksi Perpustakaan

"Speak English with Ease!” ⁠ ⁠Build a strong foundation in grammar and vocabulary ⁠ ⁠Improve your pronunciation and intonation ⁠ ⁠Engage in conversations with confidence ⁠ ⁠Overcome fears and doubts ⁠ ⁠Express yourself clearly and confidently Unlock the power of effective communication and achieve your goals. Start speaking English with confidence today!" "Master Spoken English! ⁠ ⁠Learn to speak clearly and accurately ⁠ ⁠Develop a natural flow in your speech ⁠ ⁠Engage in conversations with ease ⁠ ⁠Build confidence in your English skills ⁠ ⁠Open doors to new opportunities Start your journey to Spoken English mastery today!" "Confident English Conversations!- Learn the basics of English grammar and vocabulary ⁠ ⁠Practise speaking with a natural flow ⁠ ⁠Improve your pronunciation and intonation ⁠ ⁠Overcome fears and doubts ⁠ ⁠Speak with confidence and clarity Start speaking English with confidence today and achieve your goals!

English Fluency For Adult - How to Learn and Speak English Fluently as an Adult

2026 · Book · Koleksi Perpustakaan

The Secret to Speak Fluent English As An Adult This book is specially written for older students (20+) of the English language who wishes to improve his/her English fluency to the next level but seems to have hit a plateau. Regardless of what actions are taken, progression is slow or limited. Here is a checklist to see if this guide is for you. This Book is For You If.. ✔ You can understand 70% of an English speaking movie. ✔ You can answer simple questions in a conversation, but you have a hard time elaborate your points when trying to explain in more details. ✔ You can have a short conversation, but you stutter sometimes when you speak. ✔ You are 20 years old and above. ✔ You stutter when you try to speak fast. ✔ You can speak quite well, but you have a strong accent. If one of those sounds familiar to you, perhaps you have found the right book. This book is essential for you to break through and not only improving your spoken skills but developing them so well regardless of your age. Armed with the proven tips, tricks, and techniques in this book, you’ll discover that you’ll be soaring to an entirely new and exciting level of learning within days. On top of that, these guidelines can be used nearly effortlessly. Proven Technique That Works You’ll discover what “Immersion” is and how it can painlessly take you to a supreme status in your studies. You’ll also learn about a related method of learning to pronounce English fearlessly. It’s called the “Shadowing.” Once you try it you’ll realize why so many people praise its effectiveness. English is not an easy language to learn. But if you are using proper methods to learn and speak, you’ll find that your next level of learning is just a click away. Learn and adopt these techniques, tips, and many more secrets revealed in this book, and your English fluency will be on a whole different level in 60 days ! Remember: Practice doesn't make perfect. Perfect practice makes perfect. Download Now and Start Speaking Fluent English!

Boosting your English-Speaking Skills? Piece of Cake!

2026 · Book · Koleksi Perpustakaan

Looking to boost your English speaking skills effortlessly? Ready to sound more confident and fluent? Boosting your English-Speaking Skills? Piece of Cake! is the perfect companion for learners at every level! With nine practical units, it covers essential phrases and expressions—from casual greetings to expressing gratitude, handling mistakes, celebrating achievements, negotiating agreements, and more. Each unit guides learners through: ✔ Clear lesson objectives ✔ Useful expressions tailored to real-life situations ✔ Sample dialogues for practical application ✔ Exercises with helpful clues ✔ Summarized takeaways ✔ Project assignments to solidify understanding Whether you're a student, a professional, or simply someone who eager to refine the informal English and wants to feel more natural in English conversations, this book makes mastering daily conversations fun and engaging as well turns learning into a breeze. It’s a perfect choice for you!

Kata Kerja Bahasa Inggris Mengenali Bentuk Visualnya

2026 · Book · Koleksi Perpustakaan

Buku kategori bahasa inggris yang berjudul Kata Kerja Bahasa Inggris Mengenali Bentuk Visualnya merupakan karya dari Yune Andryani Pinem. Pada buku ini diuraikan tata cara menyusun kalimat bahasa Inggris dari yang paling sederhana. Simple sentence sebagai kalimat sederhana dalam bahasa Inggris wajib memiliki syarat minimal komponen subject dan predicate. Jika subject dapat diisi oleh noun atau pronoun, maka predicate diisi hanya oleh verb. Selanjutnya jenis-jenis kalimat dalam bahasa Inggris dipaparkan berdasarkan strukturnya. Dari struktur kalimat tersebut, dijelaskan lebih rinci tentang posisi verb sebagai predicate dalam kalimat. Bentuk verb ternyata tidak cukup dijelaskan hanya dengan bentuk pertama, kedua dan ketiga seperti yang selama ini diajarkan di kelas bahasa Inggris. Keberadaan bentuk regular dan irregular verb bentuk kedua dan ketiga justru membingungkan dan mengecoh.

58 Hari Pintar Bahasa Inggris

2026 · Book · Koleksi Perpustakaan

Buku 58 Hari Pintar Bahasa Inggris ini menghadirkan metode belajar bahasa Inggris secara mandiri selama 58 hari. Di dalam buku ini, terdapat 58 bab yang tiap babnya dapat diselesaikan selama 2 jam. Materi tiap bab meliputi ungkapan dasar, percakapan sehari-hari, tata bahasa, dan kosakata yang sesuai dengan tema. Terdapat juga kuis dan latihan-latihan untuk mengevaluasi hasil belajar kita. Buku Persembahan Penerbit WahyuMedia