2026 · Book · Koleksi Perpustakaan
El libro abarca once capítulos que exploran diversos aspectos de la administración y la organización empresarial en contextos tanto públicos como privados. Inicia con el análisis de la burocracia y las asociaciones dentro de estructuras organizacionales, seguido por una discusión sobre la razón instrumental en la toma de decisiones. Posteriormente, se aborda el desarrollo sostenible y la justicia social, así como la cultura organizacional en asociaciones culturales. Otros capítulos profundizan en la responsabilidad social corporativa en Ecuador, las capacidades administrativas en el sector público, y la formalización del comercio de mariscos. También se analizan factores de motivación y deserción estudiantil, así como estrategias para mejorar la atención al cliente en instituciones públicas. Finaliza con un estudio sobre los "spin-offs" y su rol en la innovación y sostenibilidad en Ecuador.
2026 · Book · Koleksi Perpustakaan
El presente libro tiene como propósito brindar a estudiantes y profesionales una base conceptual y metodológica para comprender la gestión estratégica del talento humano en las organizaciones actuales. Analiza las características modernas de la gestión de personal y su impacto en las relaciones laborales, utilizando modelos y métodos funcionales para diagnosticar, planificar y controlar el talento humano. Se explora la gestión de recursos humanos desde una perspectiva estratégica, resaltando la importancia del liderazgo y el trabajo en equipo. Se presentan herramientas tecnológicas, como el Mapa de Beer, para mejorar la planificación y control del talento humano, además, se detallan estrategias para la optimización de plantillas y la toma de decisiones con análisis avanzados como el modelo de Markov. En un mundo globalizado, las ventajas competitivas no residen solo en los recursos materiales, financieros o técnicos, sino en la formación y gestión del talento humano. Por ello, este libro busca desarrollar un enfoque sistemático y estratégico que permita diagnosticar, predecir y gestionar eficazmente el talento humano, potenciando el crecimiento organizacional a través del desarrollo del capital humano.
2026 · Book · Koleksi Perpustakaan
Se aborda desde una perspectiva multidisciplinaria los desafíos contemporáneos en los campos de la legislación sobre drogas, la innovación pedagógica para la creación de spin-offs universitarios, el impacto económico del tecnoestrés en la productividad académica, y las tendencias evolutivas en las penas y su enfoque hacia la reinserción. A través de un análisis crítico de la legislación sobre drogas, el documento resalta la importancia de considerar la salud y la rehabilitación en lugar de la criminalización. Examina cómo la integración de empresas familiares en la educación universitaria puede fomentar la innovación y el emprendimiento. Destaca los costos ocultos del tecnoestrés en la productividad académica, subrayando la necesidad de estrategias de manejo. Finalmente, discute la evolución de las penas con un enfoque en la reinserción social como medio para mejorar la seguridad pública y reducir la reincidencia.
2026 · Book · Koleksi Perpustakaan
El objetivo fue Evaluación del Satisfacción Laboral y Rendimiento Productivo de los Piscicultores Comunitarios. El trabajo de investigación se realizó en las unidades productoras de truchas de la comunidad de Pacococha, distrito y provincia de Castrovirreyna. Las variables de estudio fueron la satisfacción laboral y la productividad. El tipo de investigación es básica. El nivel de la investigación es Correlacional. El método es descriptivo, cualitativo y cuantitativo, describiéndose las variables involucradas y analizando su incidencia e interrelación en función a la relación causa – efecto. El diseño de investigación fue descriptivo – correlacional. En la investigación se tuvo como población a 20 piscicultores entre trabajadores y jefes, y debido a que el número de unidades que la integraron resulto accesible en su totalidad, esta fue igual a la muestra, es decir los 20 piscicultores. Para el sustento de la parte teórica se consultó diferentes fuentes bibliográficas y para el trabajo de campo se aplicó cuestionarios a la muestra identificada, formulándose dos instrumentos, que fueron validados oportunamente por juicio de expertos, a fin de efectivizar su aplicación correspondiente, los instrumentos utilizados fueron los cuestionarios de encuesta de satisfacción laboral y productividad, donde cada pregunta fue realizada de acorde a las variables considerando sus dimensiones e indicadores, con los cuales se obtuvo la información pertinente de los trabajadores de las unidades productoras. Los resultados nos muestran un coeficiente de correlación de Pearson r = 0.672, con un nivel de significancia menor a 0,05 (p-valor = 0,001). Por lo tanto, al ser el p-valor significativo concluimos que existe correlación entre las variables de estudio, se acepta la hipótesis alterna con un nivel de confianza del 95%. Como conclusión principal se ha determinado a través de la investigación que la productividad del factor humano se relaciona de forma positiva y moderada con la satisfacción laboral del personal de producción de las piscigranjas, con un grado de relación del 45.2%.
2026 · Book · Koleksi Perpustakaan
Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Introduction to the Law of Property, Estate Planning and Insurance provides students with context and essential legal concepts relating to property rights and duties, estate planning, insurance, secured transactions, mortgages, and related topics. The text provides the vocabulary and legal savvy they will need when working with these concepts, which are critical to business planning and success.
2026 · Book · Koleksi Perpustakaan
The authors believe this free of charge book, Fundamentals of Infrastructure Management, will expand the impact of the material and help improve the practice of infrastructure management. By ‘free of charge,' we mean that the material can be freely obtained, but readers should devote time and effort to mastering the material. We have provided problem assignments for various chapters, and we strongly urge readers to undertake the problems as a learning experience. This book grew out of a decade of co-teaching a course entitled ‘Infrastructure Management' at Carnegie Mellon University. Our teaching philosophy was to prepare students for work in the field of infrastructure management. We believe that infrastructure management is a professional endeavor and an attractive professional career. The book is co-authored by two accomplished engineers - each representing professional practice, academic research and theoretical evaluation. Their collective strengths are presented throughout the text and serve to support both the practice of infrastructure management and a role for infrastructure management inquiry and search. Importantly, both co-authors have academic research interests (and a number of research publications) on various topics of infrastructure management. That said, the primary audience for this book is expected to be professionals intending to practice infrastructure management, and only secondarily individuals who intend to pursue a career of research in the area. The text draws examples and discusses a wide variety of infrastructure systems, including roadways, telecommunications, power generation, buildings and systems of infrastructure. We have found that some common fundamentals of asset management, analysis tools and informed decision-making are useful for a variety of such systems. Certainly, many infrastructure managers encounter a variety of infrastructure types during their professional careers. Moreover, due to the functional inter-dependencies of different infrastructure systems, it is certainly advantageous for managers of one infrastructure type to understand other types of infrastructure. For example, roadway managers rely upon the power grid for traffic signal operation.
2026 · Book · Koleksi Perpustakaan
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
2026 · Book · Koleksi Perpustakaan
Marketing Principles From the River City provides a contemporary exploration into the rudimentary concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for marketing majors entering upper level marketing courses, and a reference for marketing practitioners. Throughout the book, the reader will notice references to the hometown of Virginia Commonwealth University, Richmond, Virginia, also known as the “River City.” The book is divided into three overarching topic areas: Marketing and Markets, the Marketing Toolkit, and the Marketing Mix. Topics covered in the handbook include consumer and business-to-business behaviors, international marketing, strategic planning, marketing research, segmentation, targeting and positioning, product concepts, distribution, pricing, and promotion concepts.
2026 · Book · Koleksi Perpustakaan
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
2026 · Book · Koleksi Perpustakaan
Das Buch bietet eine kompakte Einführung in die zentralen politischen und ökonomischen Begriffe, Konzepte und Diskurse des schweizerischen Sozial- und Gesundheitswesens. Es spannt den Bogen von den demokratischen Grundsätzen und Eigenheiten des politischen Systems, über die Sozialhilfe, Sozialversicherungen sowie ökonomischen Strukturmerkmale des Gesundheits- und Sozialwesens, bis hin zu Fragen sozialer Ungleichheit und sozialer Gerechtigkeit. Es legt besonderes Augenmerk auf aktuelle Beispiele und Trends, welche professionelles Handeln sowie ein zukunftsweisendes Management beeinflussen.
2026 · Book · Koleksi Perpustakaan
This textbook introduces key feminist concepts and analytical frameworks used in the interdisciplinary Women, Gender, Sexualities field. It unpacks the social construction of knowledge and categories of difference, processes and structures of power and inequality, with a focus on gendered labor in the global economy, and the historical development of feminist social movements. The book emphasizes feminist sociological approaches to analyzing structures of power, drawing heavily from empirical feminist research.
2026 · Book · Koleksi Perpustakaan
El entorno empresarial, la gestión del marketing y la forma de administrar empresas cambia de manera constante conforme el ambiente en el que se desenvuelve, razón por la cual es fundamental identificar una ruta de investigación que delinee el camino a seguir. Por esta razón es fundamental iniciar estos procesos desde la academia, pues un proyecto de grado es un aspecto crucial del desarrollo académico de los estudiantes que cursan estudios de pregrado o posgrado. Es una oportunidad para que los estudiantes demuestren su dominio de un tema en particular y muestren sus habilidades de investigación. En esta obra, discutiremos el propósito de un proyecto de grado, los pasos necesarios para desarrollar un proyecto exitoso y los desafíos comunes que enfrentan los estudiantes durante el proceso. Hay diferentes tipos de proyectos de grado, incluidos tesis, disertaciones, artículos académicos y proyectos finales; cuyos resultados y entregables esperados incluyen un informe escrito, una presentación oral y una defensa del proyecto, la finalidad es brindar acompañamiento en el proceso mediante la inclusión de elementos técnicos, dinámicos y rigurosos que permitan la generación de conocimiento emergente en el ámbito empresarial, incluyendo elementos reflexivos y prácticos que permitan aportar con rigurosidad académica y científica el desarrollo de trabajos de titulación y reformular la forma de trabajar y replicarlo en el ámbito laboral.
2026 · Book · Koleksi Perpustakaan
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
2026 · Book · Koleksi Perpustakaan
Introductory Business Statistics with Interactive Spreadsheets – 1st Canadian Edition is an adaptation of Thomas K. Tiemann's book, Introductory Business Statistics. This new edition still contains the basic ideas behind statistics, such as populations, samples, the difference between data and information, and sampling distributions as well as information on descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. New topics include the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way — when using the web version — through interactive Excel spreadsheets. For each topic, a customized interactive template has been created within which selected values can be repeatedly changed to observe how the entire process, as well as the outcomes, are automatically adjusted. Also, in this adapted edition, the real-world examples throughout the text, and the information in general, have been revised to reflect Canadian content.
2026 · Book · Koleksi Perpustakaan
Applied economists frequently use equilibrium displacement models (EDMs), also termed linear elasticity models, for policy analyses because they can be used to estimate changes in prices and quantities that result from exogenous economic or policy shocks. These models are also widely used to estimate changes in producer and consumer surplus caused by exogenous economic shocks and to quantify the short- and long-term impacts of a variety of economic and regulatory actions across multiple markets. For the first time, a textbook that contains all of the theory and applications of EDMs along with a set of spreadsheet files is available in one place.
2026 · Book · Koleksi Perpustakaan
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
2026 · Book · Koleksi Perpustakaan
‘Visuals for influence: in project management and beyond’ is a practical guide with 24 visuals to download, adapt and deploy to engage your stakeholders. This practical guide will build your confidence and practical skills to quickly and effectively leverage the benefits of visuals to maximise your influence.
2026 · Book · Koleksi Perpustakaan
This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share.
2026 · Book · Koleksi Perpustakaan
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
2026 · Book · Koleksi Perpustakaan
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
