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245 karya publik ditemukan.

2026: 2362025: 9

Digital Accessibility as a Business Practice

2026 · Book · Koleksi Perpustakaan

Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.

Introduction to Business - 2e

2026 · Book · Koleksi Perpustakaan

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.

Business Ethics and Social Responsibility

2026 · Book · Koleksi Perpustakaan

Business Ethics and Social Responsibility introduces students to ethical decision-making and the role of social responsibility in contemporary organizational life. The text explores foundational concepts in ethical reasoning, organizational culture, stakeholder theory, corporate governance, and the intersections between business actions and environmental and social issues. Through real concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts. Through applied concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, and guided engagement with real-world cases the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts.

Small Business Management in the 21st Century

2026 · Book · Koleksi Perpustakaan

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics. First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today's business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures. Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making. Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered. Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don't pay, economic downturns, and marketing mistakes.

International Business

2026 · Book · Koleksi Perpustakaan

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment, while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.

Introduction to Entrepreneurship

2026 · Book · Koleksi Perpustakaan

Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.

Business Law I Essentials - 2e

2026 · Book · Koleksi Perpustakaan

Business Law I Essentials 2e is a brief introductory textbook designed to meet the scope and sequence requirements of courses on Business Law or the Legal Environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The textbook follows a traditional approach to the study of business law. Each chapter contains learning objectives, explanatory narrative and concepts, references for further reading, and end-of-chapter questions. Business Law I Essentials 2e may need to be supplemented with additional content, cases, or related materials, and is offered as a foundational resource that focuses on the baseline concepts, issues, and approaches.

Management: Financial, Social, and Ecological Well-Being

2026 · Book · Koleksi Perpustakaan

Management: Financial, Social, and Ecological Well-Being has been written to be used in virtually any management principles course. While providing a complete overview of the field, this textbook is unique in presenting and comparing three approaches to management—Financial Bottom Line (FBL), Triple Bottom Line (TBL), and Social and Ecological Thought (SET)—a format that has been shown to enhance students' critical and ethical thinking. Updated and revised by an international team of authors, this edition includes inspiring opening cases and features on entrepreneurship that encourage readers to apply ideas from managerial practice.

Principles of Financial Management

2026 · Book · Koleksi Perpustakaan

This textbook reflects the author’s experience as a finance educator and industry practitioner and draws on foundational finance theory, applied managerial finance practice, open educational resources, and publicly available institutional data. The references listed here represent works that have influenced the author’s analytical framework, teaching approach, and application of financial concepts, rather than serving as direct sources for all explanations or examples. When possible, open-access and freely available sources are prioritized in support of the goals of open education.

Better Together: How We Build Economic, Political, And Environmental Sustainability

2026 · Book · Koleksi Perpustakaan

This book explores how economic, political and environmental sustainability can be strengthened when individuals, institutions and societies work together. Part I traces the story of human progress, showing how freedom, innovation and shared prosperity have evolved side by side. Parts II and III examine how national economies and labour markets shape well-being, emphasising the importance of quality work, high-value production and fair opportunities. Part IV turns to money, finance and macro-economic policy, explaining how monetary systems, central banking and exchange-rate dynamics affect stability and equality. Part V extends this to global trade and investment, illustrating how economic interdependence requires political cooperation. Finally, Part VI focuses on sustainability itself, demonstrating why markets alone cannot safeguard the environment or social cohesion. Drawing on behavioural economics, institutional design and active citizenship, the book shows how integrated approaches can meet today’s most pressing challenges. Blending historical insight, economic theory and real-world examples, Better Together argues that we are strongest when we align our economic choices, political systems and environmental responsibilities. It offers an accessible and practical guide for students, policymakers and citizens seeking to build resilient, fair and sustainable societies.

Introduction to Economic Analysis

2026 · Book · Koleksi Perpustakaan

This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics. The focus of this book is on the conceptual tools and not on fluff. As such, it reflects the approach actually adopted by the majority of economists for understanding economic activity. There are lots of models and equations, and no pictures of economists ;-) Economic analysis is used in many situations. When British Petroleum sets the price for Alaskan crude oil, it uses an estimated demand model, both for gasoline consumers and also for the refineries to which BP sells. Economic analysis was used by experts in the antitrust suit brought by the U.S. Department of Justice both to understand Microsoft's incentive to foreclose (eliminate from the market) rival Netscape and consumer behavior in the face of alleged foreclosure. Stock market analysts use economic models to forecast the profits of companies to predict the price of their stocks. When the government forecasts the budget deficit or considers a change in environmental regulations, it uses economic models. This book presents the building blocks of the models in common use by an army of economists thousands of times per day. This book, plus econometrics, provides most of the economic analysis tools to take upper division economics courses of any type.

Personal Finance

2026 · Book · Koleksi Perpustakaan

Personal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Rachel would love to hear from you. If you have questions about teaching with her book, comments about teaching Personal Finance, or just feedback, feel free to email her at [email protected]. This textbook has been used in classes at: Miami University.

Economics for the Greater Good

2026 · Book · Koleksi Perpustakaan

Economics for the Greater Good: An Introduction to Economic Thinking for Public Policy teaches the central concepts of economics through applications to global challenges and domestic public policy issues. Chapters tackle issues of hunger, homelessness, rent control, minimum wages, globalization and trade, crime, discrimination, poverty and anti-poverty programs, education, pollution, health care, social safety nets, and government spending. Both microeconomic and macroeconomic concepts are introduced, including production, markets, supply and demand, price controls, models of trade and trade restrictions, cost-benefit analysis, budget constraints, public goods, externalities, taxes and subsidies, and government budgets and debt. Each chapter presents evidence on a pressing social problem, introduces an economic model to help understand that problem, and discusses evidence on what programs and policies work to alleviate global challenges.

A Practicum in Behavioral Economics

2026 · Book · Koleksi Perpustakaan

A Practicum in Behavioral Economics is a practice-based textbook covering the broad field of behavioral economics. Because behavioral economics is foremost a “test-and-learn” field of scientific inquiry that evolves according to experimental outcomes, so too should students test-and-learn. As such, the book’s primary goal is to help students experience behavioral economics through participation in the same experiments and games that serve as the foundations for, and shape the contours of, the field. With the help of this book students learn behavioral economics firsthand, and in the process create their own experiences. They learn about themselves – about how they make private and public choices under experimental conditions – at the same time as they learn about the field of behavioral economics itself.

Advanced Macroeconomics: An Easy Guide

2026 · Book · Koleksi Perpustakaan

Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.

Penerapan Konsep Ekonomi Mikro Buku Teks: Ekonomi Mikro Terapan

2026 · Book · Koleksi Perpustakaan

Buku Teks Ekonomi Mikro Terapan ini disusun untuk mengantarkan masyarakat secara umum dan mahasiswa secara khusus yang sedang mempelajari teori ekonomi mikro. Penyusunan buku ini bertujuan untuk mempermudah dalam memahami secara lebih mendalam terkait penerapan ekonomi mikro dalam kehidupan sehari-hari. Materi bahasan dalam buku ini terbagi menjadi delapan bagian antara lain oligopoli, pasar dan penentuan pendapatan, pasar tenaga kerja, tanah dan modal, perdagangan internasional, perpajakan dan pengeluaran pemerintah, efisiensi pasar, serta ekonomi lingkungan. Pembahasan dalam buku ini disisipi dengan studi kasus terkait isu-isu terkini seputar materi bahasan yang sedang terjadi di negara dan dunia dalam sudut pandang ekonomi mikro (penawaran produsen dan permintaan konsumen). Studi kasus yang disajikan diharapkan mampu memberikan gambaran secara nyata dalam pengaplikasian mikro dan mampu mendorong penyerapan teori yang lebih optimal.