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Publikasi terbaru
Lihat semuaCustomer Insights - Second Edition
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insigh…
Customer Centric Strategy - 2nd Edition
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purp…
Business Writing Style Guide
It is the goal of this book to help students do the following:• Apply basic concepts for effective and concise business writing.• Compile a well written report acceptable within a business c…
Business English for Success
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal empha…
Transitioning towards a circular (healthcare) economy: Circular Economy principles, leadership, policy and decision-making
This book offers a comprehensive roadmap toward a circular and sustainable healthcare system, structured into three distinct parts. Part I describes circular principles and policy tactics. C…
Business Information Systems: Design an App for That
We set out to design an introductory course governed by four themes: Give students a good idea of what a career in MIS looks like by doing MIS. Enhance the professionalism of deliverables by…