Strategic Management and Case Analysis: An Integrated Approach
Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher-level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze. Strategic Management and Case Analysis: An Integrated Approach, integrates strategic management as a research-led field of study and practice-informed area of business practice with an experiential learning approach to conducting a case analysis. The book explains how strategic leaders and managers analyze their firm’s organizational performance, and external and internal environments; formulate corporate level and business level strategy, and innovation, sustainability and ethics, technology, and multinational strategy, which are embedded in business level strategies; and implement strategy across an organization. Students are in an active and engaged role with the subject and practice of strategic management as they apply the theories, concepts, and analytical frameworks and tools of the field. The text teaches students how to conduct a case analysis and introduces Analysis Instruments that facilitate robust case analyses that are based on analysis, interpretation, and evaluation of data in a case. Instructors are supported with a platform of supplemental materials. The book illustrates how strategic management is relevant to multiple majors, at multiple stages in their careers, and in multiple work environments. This ensures that undergraduate students clearly understand how strategic management is relevant to them. Instructors reviewing, adopting, or adapting this textbook are asked to please help us understand your use of the material by filling out this form https://bit.ly/interest_strategicmanagementandcaseanalysis.