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Communication Concepts
Communication challenges abound in the 21st century. Communicators everywhere are struggling to connect with diverse, distracted audiences, in both urgent and everyday contexts. In other words, communication has never been more vital, but it’s becoming harder and harder to be heard. In this book, we make sense of communication. From multiple perspectives, we unpack the practices, politics, pleasures, and problems that are activated when meaning is shared across real and virtual spaces. This book will help you use the thinking tools of communication theory to understand why communication matters and how it impacts (and is impacted by) our rapidly changing world.