@misc{ais_repository_5403,
  title = {The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services},
  author = {Lian Dumouchel - Author},
  year = {2026},
  publisher = {Thompson Rivers University},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:9903}
}