@misc{ais_repository_3124,
  title = {Principles of Marketing, Second Edition [by] Philip Kotler},
  author = {Harrison Grathwohl and P.S. Associates and Philip Kotler},
  year = {2026},
  publisher = {Prentice Hall},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:8194}
}