@misc{ais_repository_3121,
  title = {Entrepreneurial Marketing},
  author = {Philip Kotler and Hermawan Kartajaya and Hooi Den Huan and Jacky Mussry},
  year = {2026},
  publisher = {John Wiley & Sons},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:8196}
}