Scott McLean - Author
2026 · Book · Open Access
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message. This textbook has been used in classes at:Arizona Western College, Hostos Community College, Virginia State University, Truckee Meadows Community College, San Jose State University, Concordia University - Irvine, University New Brunswick - Fredericton, Cerritos College, University of Houston - Downtown, Flat World Knowledge University, A-C Central High School, University of The People, Truckee Meadows Community College, Danville Community High School
Bart van Straten - Author / Bruno Bruins - Author / Tim Horeman - Author
2026 · Book · Open Access
This book offers a comprehensive roadmap toward a circular and sustainable healthcare system, structured into three distinct parts. Part I describes circular principles and policy tactics. Chapter 1 outlines the essentials of sustainable healthcare and designates the paradox in daily practice of sustainability and the circular economy. In Chapter 2 the impact of leadership on policy together with best practices is discussed. The legislation and infrastructural web, in which many stakeholders and circular economy initiatives are strangled, is described. Despite the fact that politicians and policymakers are motivated to encourage sustainability, the infrastructure is designed to discourage circular economy projects. This chapter shows examples of setting-up intrinsic motivated teams of hospital staff, green teams, industry leaders and scientific motivated research teams. Swimming against the current is about the legislation paradox. In chapter 3 described as how legislation should be redesigned to accomplish the goals as set out in the green deal and the climate law. Part II serves as a practical guide to implementing circular strategies. In chapter 4 the reader is guided through the fundamentals of circular strategies by visualizing the circular economy. Chapter 5 reveals successful design strategies for products and processes which contribute to a zero-waste society. Using recycled materials by using waste as input for new products is described in chapter 6. In chapter 6 we will explore (surgical) waste as input for new products. Recycled should and could be used more. This is a fundamental concept within circular design principles but hardly used until this moment. Part III explores circular economy design principles on basis of successful examples. This part dives into real-world applications and measurable outcomes. It showcases successful circular design concepts and business models that have reshaped the market. Chapter 7: Is about leading by design. Success stories of circular concepts which have effectively changed the market with circular products and services are designated. Also entrepreneurial success stories of circular economy business models are presented. Chapter 8 investigates how to measuring effectiveness and impact of circular economy products and processes. In particular how reliable some facts are which are used by many to sell products or introduce new policies or legislation. How trustworthy is data from life cycle assessments (LCA’s)? What are the pitfalls? Is it possible to manipulate these data? Why should we characterize one-sided data from an LCA as greenwashing? Circular Economy principles, sustainability and, in broader sense, the climate discussion seem to trigger emotions. Using fundamental and reliable data is essential in order to be able to judge whether a product or process indeed reduces CO2 emissions is essential in decision-making. Chapter 9 focusses on how universities can contribute to sustainable solutions by presenting different cases which resulted in actual results which were implemented or are ready for upscaling. The role of universities as innovation hubs is highlighted through case studies with proven impact. The final chapter offers a reflective and forward-looking analysis on how circular strategies in healthcare can shape future societal developments. The authors reflect on the content in chapter 10. A final part in which a critical analysis is presented and the impact it could have on future developments and the society.
Raymond Frost - Author / Jacqueline Pike - Author / Lauren Kenyo - Author / Sarah Pels - Author
2026 · Book · Open Access
We set out to design an introductory course governed by four themes: Give students a good idea of what a career in MIS looks like by doing MIS. Enhance the professionalism of deliverables by teaching design and usability concepts. Promote creativity by assigning projects that demand it. Teach students about cloud computing by having them do cloud computing. Students in an introductory Management Information Systems (MIS) course often ask what a career in MIS looks like. Lacking a clear vision, they make their own assumptions. Often they assume the career involves programming with little human interaction. That MIS is a technical field could not be further from the truth. MIS job descriptions typically require candidates to be able to collaborate, communicate, analyze needs and gather requirements. They also list the need for excellent written and communication skills. In other words, MIS workers are constantly interacting with other people both inside and outside the organization. They are coming up with creative solutions to business problems. This course is designed to help students get a feel for what a career in MIS would be like. Our students report that they learn more about information systems from their internships than from their IS courses. Consequently, we designed a course that looks very much like an internship—an introduction to the field followed by a substantial project. Chapter 1 begins by introducing the information systems landscape. Here we discuss all the usual suspects: the information systems triangle, the systems development life cycle, transaction systems (ERP, SCM, CRM), collaboration systems, and business intelligence systems. Other aspects of the landscape such as usability, outsourcing, database concepts and so forth are introduced throughout chapter in Chapter 2 where they fit in naturally with the flow of the project. Chapter 2 is the substantial project which runs over a number of chapters. Over the course of the semester, students plan, build, and develop a proposal for an iPhone application. They develop a very realistic mockup. They also build a website to help market and support the app. Students are engaged because the project is fun and feels real. However, they are simultaneously learning business concepts and MIS skills. Prior to the existence of this course, we were only able to give such an interesting project at the senior level. Now, even as freshmen, students have a real experience of MIS in operation. A by product of creating an engaging course is increased enrollment in the MIS major. Even students who have never heard of MIS become excited about the major and either switch majors or add it as a double major or minor. Many other books have students study tools and then do a case. By contrast, most of this book is a case. Much like the real world, we introduce tools when needed, and only to the extent needed, to get at each part of the case.
Michael Solomon - Author / Lisa Duke Cornell - Author / Amit Nizan - Author
2026 · Book · Open Access
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Whitney N. Hamilton - Author / Dorothy J. Howell - Author / Melissa Jordan - Author
2026 · Book · Open Access
This book is written for those interested in acquiring a thorough knowledge base relative to the intricacies of the organizational theories, customs, and insights significant to the management of health service organizations. It examines the foundational aspects of leadership and management as they relate to establishing and maintaining the principles and practices within healthcare organizations. The book opens with a discussion on the differences between health, healthcare, and health care while providing an overview of healthcare management and organizational trends. It culminates in discussions of leadership, management, motivation, organizational behavior, and management thinking. Additionally, it discusses topics of information technology, teamwork, health disparities, organizational culture, performance, and change.
Mihai Nica - Editor
2026 · Book · Open Access
You are probably asking yourself the question, "When and where will I use statistics?". If you read any newspaper or watch television, or use the Internet, you will see statistical information. There are statistics about crime, sports, education, politics, and real estate. Typically, when you read a newspaper article or watch a news program on television, you are given sample information. With this information, you may make a decision about the correctness of a statement, claim, or "fact." Statistical methods can help you make the "best educated guess."
Lisa Koster - Author / Tracey Chase - Author
2026 · Book · Open Access
This text will provide students with learning tools to develop fundamental mathematic skills and help them to improve basic arithmetic skills and develop reasoning and problem-solving skills.
Zane Forshee - Author / Christina Manceor - Author / Robin McGinness - Author
2026 · Book · Open Access
Based on coursework developed at Peabody Conservatory, this book breaks down the process of developing an artist mission statement, generating new ideas for creative projects, and creating an engaging project description. It also covers methods for artists to identify their audience, generate a comprehensive project budget, collect compelling work samples, and identify potential funders to support their creative work. Written by a team of active artists and educators, this resource provides creatives with tools and strategies to communicate passionately and effectively about their work and take control of their financial and artistic future.
César Andrés Guerrero-Velástegui - Author / Xavier Alexander Godoy-Calvachi - Author / Leonardo Daniel Castro-Cruz - Author / Jimena Maribel Torres-Pérez - Author / Fernando Neptalí Terán-Guerrero - Author
2026 · Book · Open Access
Los principios de gestión empresarial y la concepción jurídica de la empresa son dos aspectos cruciales para cualquier negocio exitoso. Mientras que los principios de la gestión empresarial se centran en el logro de los objetivos organizacionales mediante una planificación, organización y dirección eficaces, la concepción jurídica de la empresa se ocupa de los requisitos y regulaciones legales que las empresas deben cumplir. Comprender la intersección entre estas dos áreas es esencial para que cualquier propietario o gerente de negocio garantice el éxito de su empresa. En esta obra exploraremos los principios de la gestión empresarial, la concepción jurídica de la empresa y cómo se interrelacionan en su contenido. La gestión empresarial eficaz es esencial para lograr los objetivos organizacionales, maximizar las ganancias y mantener una ventaja competitiva. Los principios de la gestión empresarial incluyen la planificación, la organización y el liderazgo. La planificación implica definir objetivos, identificar recursos y crear estrategias para alcanzar las metas. Organizar implica crear estructuras organizativas, delegar responsabilidades y establecer canales de comunicación. Liderar implica motivar a los empleados, resolver conflictos y fomentar el trabajo en equipo. Estos tres principios son interdependientes y deben trabajar juntos para garantizar el éxito de cualquier negocio. Debiendo actuar de forma ética y apegado a derecho para su próspera gestión.
Fernando Neptalí Terán-Guerrero - Author / Mercy Elizabeth Guerrero-Espinosa - Author / Viviana de Lourdes Vizcaíno-Villavicencio - Author / John Steet Gaibor-Mendoza - Author / Juan Carlos Pico-Lescano - Author / Marco Vinicio Sandoval-Cárdenas - Author
2026 · Book · Open Access
El libro es una obra completa que examina la integración vital de la dirección estratégica y la gestión del cambio. El primer capítulo argumenta que el cambio estratégico es un componente crucial de la dirección estratégica, destacando la necesidad de anticipar y adaptarse a las fluctuaciones en el entorno de negocio. El segundo capítulo presenta la dirección estratégica como un modelo de cambio, subrayando la importancia de alinear la estrategia con la visión y los objetivos de la empresa para impulsar el cambio efectivo. El capítulo final analiza las competencias esenciales necesarias para la dirección estratégica, enfatizando en habilidades como el liderazgo, la toma de decisiones informada y la gestión de la incertidumbre. Esta obra es una guía esencial para aquellos que buscan comprender y aplicar efectivamente la gestión del cambio en un marco estratégico.
César Andrés uerrero-Velástegui - Author
2026 · Book · Open Access
El entorno empresarial permite analizar los factores exógenos y endógenos que influyen en la empresa y la actividad en la que se desenvuelve en el sector industrial, razón por la cual es necesario identificar los elementos del macro y micro entorno que inciden de forma positiva o negativa en la gestión empresarial. En ese sentido el ámbito legal es uno de los factores elementales que el Empresario debe considerar. El entorno empresarial y el derecho laboral son dos aspectos esenciales de la economía moderna que están estrechamente interconectados. El entorno empresarial se refiere a los factores externos que influyen en las operaciones de una organización, mientras que la legislación laboral regula la relación entre empleadores y empleados. Esta obra proporcionará una visión general del entorno empresarial y el derecho laboral, así como analizará los elementos necesarios para actuar de forma ética y legal en la gestión empresarial. El entorno empresarial está determinado por varios factores políticos, económicos, sociales, tecnológicos, ecológicos y legales que marcan el campo de acción de la gestión empresarial. Más aún en ámbitos de derecho laboral, los aspectos legales que intervienen en la relación entre el empleador y el empleado deben gestionarse conforme lo dictamina la normativa vigente, salvaguardando derechos y verificando el cumplimiento de obligaciones, pues el impacto del entorno empresarial en las organizaciones y sus operaciones puede ser significativo.
Claretha Hughes - Author
2026 · Book · Open Access
This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.
Idilia Fernanda Bravo Bravo - Author / Carlos Alberto Cedeño Aguilar - Author / Erika Stephania Santander Salmon - Author / Angela Elena Barba Mosquera - Author
2026 · Book · Open Access
Descubrir qué factores motivan e influyen en la actividad emprendedora es un tema de gran interés para investigadores, formuladores de política socioeconómica, académicos y para las personas en general. A lo largo de este libro, los autores nos relatan de forma amena y comprensible cómo nuestro entorno cercano y lejano forma una serie de valores, actitudes y creencias que predisponen o no al individuo a emprender. Un libro que sin duda va a enriquecer nuestro espíritu emprendedor, dando respuesta a preguntas que alguna vez nos hemos planteado en torno a las personas que toman la gran decisión de crear sus propios negocios.
Kim Warren - Author
2026 · Book · Open Access
This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Kim Warren takes special care with this new textbook, Building Strategy and Performance, to ensure that it delivers instruction on how to deliver strategy powerfully over a sustained period of time. This book helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals. This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better. But don't take our word for it, review the book now to see if it can help you to deliver the kind of tactical strategy course you desire for your students.
Charles R. Standridge - Author
2026 · Book · Open Access
Lean thinking, as well as associated processes and tools, have involved into a ubiquitous perspective for improving systems particularly in the manufacturing arena. With application experience has come an understanding of the boundaries of lean capabilities and the benefits of getting beyond these boundaries to further improve performance. Discrete event simulation is recognized as one beyond-the-boundaries of lean technique. Thus, the fundamental goal of this text is to show how discrete event simulation can be used in addition to lean thinking to achieve greater benefits in system improvement than with lean alone. Realizing this goal requires learning the problems that simulation solves as well as the methods required to solve them. The problems that simulation solves are captured in a collection of case studies. These studies serve as metaphors for industrial problems that are commonly addressed using lean and simulation.
Ana Carolina Rodriguez - Author / Taylor Cavallo - Author
2026 · Book · Open Access
This book is intended to be a practical guide to explore how to facilitate change within organizations adopting an Organization Development approach. It was developed for teaching undergraduate students who are still learning about organizations and their dynamics. It provides an introduction to Organization Development, focusing in the process to facilitate organizational change and in the values and skills connected with the Organization Development approach. Besides learning what is Organization Development and how it facilitates organizational change, content and activities in this book also aim to help students develop problem-solving skills, system-thinking, teamwork and the ability to communicate effectively and support change.
Kristopher Purzycki - Author
2026 · Book · Open Access
This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).
Elbert L. Hearon - Author
2026 · Book · Open Access
In today’s data-driven world, businesses constantly ask: How can we make optimal decisions? How can we predict what will happen next? Data analytics answers these questions and many other by transforming raw data into meaningful insights.
Cheryl Lawson - Author
2026 · Book · Open Access
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
Thomas K. Tiemann - Author
2026 · Book · Open Access
The book "Introductory Business Statistics" by Thomas K. Tiemann explores the basic ideas behind statistics, such as populations, samples, the difference between data and information, and most importantly sampling distributions. The author covers topics including descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. Using real-world examples throughout the text, the author hopes to help students understand how statistics works, not just how to "get the right number."
